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The
concept of e-business suggests that a new mixture
of marketing channels will allow a company to
promote itself in a way never quite possible before.
This powerful new channel, is the utilization
of the Internet and related technologies as a
sales and image enhancement tool, as well as a
vehicle for common business and communication
exchange with customers, vendors, and business-to-business
entities.
While e-business outwardly appears as a set of Internet
technologies to enable electronic business processes,
at its foundation it is an ideology for a new
business model that seeks to continually adapt
to market demand and seize profitable opportunities.
E-business is a philosophy that a business abides
by in its planning and daily operation. At the
heart of that philosophy, is the placement of
the customer at the very center of the company.
The focus is on achieving superior levels of service,
efficient business processes, and realizing the
company mission and goals. E-business is about
building lasting value in the company through
a higher level of relationships not only with
customers, but also with vendors, resellers, and
other partners throughout the channels of business.
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What really is the key to the underlying
efforts of e-business? The organization
at a foundational level must be fundamentally
sound and must develop a proactive customer-centric
culture before there is a venture into the
electronic world. This is a basic axiom
that needs to be followed, technology and
the Internet cannot be used as a fix-all
remedy for a company that does not have
correct vision and processes. A properly
balanced business and technology strategy
is critical for true long-term success.
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The application of Internet solutions seeks to attract
customers and build loyalty in highly cost
effective ways by automating and enhancing
processes that make it easy for the consumer
to do business with the company and the
organization to be more responsive to the
individual.
Elements of successful e-business:
 Identify,
target and best serve your most valuable
customers
Provide
consistent user-friendly communications
with customers across all channels
Allow
customers to help themselves using their
preferred time and method
Personalize
the customer experience
Provide
for and adapt to feedback of customer's
changing needs
Maintain
insightful customer profiles for improving
interactions and future planning
Foster
community
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